Ted Baker wanted an Instagram campaign for their Spring Summer collection which would engage existing followers, and attract new ones.
Introducing ‘Keeping up with the Bakers’- a fictional sitcom based around the suburban utopia 'Tailor’s Lane’.
We created a real location named ‘Tailor's Lane’ situated at their London flagship store.
Every day, we’d post a different image that would prompt users to become part of Tailor’s Lane gossips. By adding the location ‘Tailor’s Lane’ to their posts, users could enter our competition to win different prizes.
We made Ted Baker's Instagram stories look like a TV channel, and announced the winners on there.