Bex joined travel-tech start-up LuckyTrip in its first year, as Creative Lead and Head of Content. From leading workshops to carve out the brand’s identity, tone of voice, and comms strategy, to hiring and managing a team of writers; Bex’s job was to make LuckyTrip stand out.
During her time, LuckyTrip was featured as the number 1 app on the Apple Appstore 10 times, attracting major collaborations with travel giants EasyJet and Fleetway.
Her multi-channel social media strategy grew LuckyTrip’s audience to 25K with virtually no budget.
The app’s diverse content library is now seen by millions of people internationally.