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Conceptual Creative Team, Copywriting, Art direction, Brand and Social Media Consultancy
INTERNET WATCH FOUNDATION
You’re only 5 clicks away from a sexual image of an under 18 person. The Internet Watch Foundation wanted people to report any indecent content they may stumble across. How? Cue ‘Socky’ - your trusty, geordie…. wank sock.
Delivering a serious message, with a light touch, and he’s proven to work - round one of this campaign saw a 19% increase in reports.
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