INTERNET WATCH FOUNDATION 

You’re only 5 clicks away from a sexual image of an under 18 person. The Internet Watch Foundation wanted people to report any indecent content they may stumble across. How? Cue ‘Socky’ - your trusty, geordie…. wank sock.

Delivering a serious message, with a light touch, and he’s proven to work - round one of this campaign saw a 19% increase in reports.