CUSHELLE

The Australian bushfires were devastating for the country's wildlife. More than 13M hectares of land was destroyed, putting Koalas and other animals in functional extinction. In collaboration with WWF, we removed Kenny the Koala from Cushelle's packaging and donated 5p from each pack to the cause.

The campaign raised £153,440 towards Kenny and his Koala pals, and to WWF’s conservation work.

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