TikTok wanted to shout about their success as a ‘performance-marketing-platform for brands’ with a series of b2b case study videos. Only problem was… SNOOOOORE.
We took the clichéd concept of a ‘talking heads video’ and turned it on its….you get the picture. This picked up Creativity Ad of the week in Ad Age. Shout out to TikTok star Luke Vernon for his Hollywood-worthy performance as a decapitated head.